Sections Introduction to Jira for Project Management Setting up Projects, Boards, and Workflows Managing Projects at Scale and Advanced Tips Key Learnings Jira is customizable, workflow oriented, with many plugins for the ecosystem. It does not do cost tracking and is not designed for the waterfall method. Jira is built around work items, which can …
Week 5 – Efficiently Communicating Your Branded Message to Target Customers We review advertising, market communications, integrated market communications (IMC), owned/paid/earned media, and social media. There is a lot of work this week it feels. There is a reading quiz, two module assignments, a reflection post, and two extra credit posts. I believe the professor …
Snowed In We received more snow this week than I can remember. The boys have three days of snow recess, and finally come back to a two hour delay. They do get to play in it. For me, it means nothing. I work from home so there is no missed work. I am as productive …
Week 4 – Setting Prices and Designing the Optimal Distribution Channel to Access your Target Customers We study pricing, which I find interesting. We get into pricing metrics and psychological pricing. We review break-even and cost plus pricing, which I’ve studied in Finance and Accounting previously. We review distributions channels, supply chains, push/pull strategies, the …
“With all the fascination attractions, mesmerizing media, and enjoyable experiences available today, it’s easy to forget that the pursuit of happiness is not what life is about”. It’s incredible the amount of media I am able to consume. Thousands upon thousands of hours of video, video games, and books are at my fingertips. Growing up …
Week 3 – Developing and Maximizing the Product Offering for your Target Customers We study product, how core, primary and augmented product relate to each other. We study goods and services. We dive deep into branding, branding elements, identity, collateral, personality, and various strategies. We look at new products and innovation, including new product development …
“Every day is an important day, and every second is a growth opportunity to deepen your character, to demonstrate love, or to depend on God.” I am a firm believer in the growth mindset, in values and its relationship to character, how values can help you make decisions when you’re not sure what to do, …
Week 2 – Segmenting the Marketplace to Find and Reach your Target Customers We learn about segmentation and targeting strategies. We develop target personas that might use the products of our employers. We review positioning and repositioning strategies. We end the week with a good understanding of STP – Segmentation, Targeting, and Positioning. I meet …
Class started and that is interesting. I posted more on that on the MBA tab. It’s my first marketing class in many years, and interesting enough, it is taught by the same person who taught my intro course to it 25 years ago. There’s going to be a ton of work to get through this …
“You have an inborn instinct that longs for immortality. This is because God designed you, in his image, to life for eternity.” It seems like part of the human condition to pretend that death is not inevitable. We all assume we will live to be 100 years old, some even hold out hope for some …