MKT 605 – Marketing in Organizations – Week 5

Week 5 – Efficiently Communicating Your Branded Message to Target Customers

We review advertising, market communications, integrated market communications (IMC), owned/paid/earned media, and social media. There is a lot of work this week it feels. There is a reading quiz, two module assignments, a reflection post, and two extra credit posts. I believe the professor did not grade our earlier reflection posts in time so many people most likely scored low, so he is trying to make up for it.

We wrap up our group project. We submit the rough draft to our professor and get feedback. We meet twice this week and finish up our submission. I shoot a two minute video as part of the assignment. We come in around 35 pages, a fairly large presentation. I am glad to be done with this class. It is much work and I average 25 hours a week in studying.