MKT 605 – Marketing In Organizations – Week 3

Week 3 – Developing and Maximizing the Product Offering for your Target Customers

We study product, how core, primary and augmented product relate to each other. We study goods and services. We dive deep into branding, branding elements, identity, collateral, personality, and various strategies. We look at new products and innovation, including new product development and the product life cycle.

There is a quiz, an assignment, and a reflection post. Our group meets and we work through the first three weeks of content and determine our paper’s strategies. This will be important because it feeds a lot into what I will write for the group.